Robertson has recently been noticing trading cards bearing his image from his playing days at Cincinnati. He attempted to contact the companies manufacturing the cards, but he later learned that the NCAA had entered an agreement with the companies. The NCAA maintains that it owns the rights to player likenesses forever.
"The arrogance of the NCAA to say, 'we have the right to do this,'...is what troubles me the most," Robertson told Yahoo! Sports Wednesday. "The University of Cincinnati gets a fee each time my picture is used on a card. I don't. When I played there, there was nothing like this ever agreed to."
Wednesday, Robertson joined a class action suit led by former UCLA star Ed O'Bannon. The suit claims that Robertson's image is being used for profit without his consent, and that he has no ability to profit similarly.
Several other players are involved in the suit, including former Connecticut player Tate George. In addition, Kareem Abdul-Jabbar recently filed a similar suit in California state court.
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Source: http://ncaabasketball.fanhouse.com/2011/01/28/oscar-robertson-joins-lawsuit-against-ncaa/
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