College football powerbroker Jim Delany had a difficult time selling cable companies on a network built around an entire conference.
So just imagine the task that awaits Texas athletic director DeLoss Dodds and the good folks at ESPN, who have to somehow convince cable executives to pay for a channel about a single school.
...Source: http://collegefootball.about.com/b/2011/04/04/introducing-the-longhorn-network.htm
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